Web Privacy Policy

Equity Trust Company and Midland Trust (collectively, "Equity Trust and Midland") values your privacy and wants to make your experience with us as satisfying and safe as possible. We have established this Privacy Policy to explain how we collect, use, and share information you may provide in connection with your access to the www.midlandtrust.com website (the “Site”).

YOUR ACKNOWLEDGEMENT. By using the Site or submitting any information to us, you acknowledge that you consent to the terms of this Privacy Policy and the information handling practices described herein.

TYPES OF INFORMATION WE COLLECT. In connection with your use of this Site, we may collect both personally identifiable information (“PII”) and non-personally identifiable information (“Non-PII”). PII includes information such as your name, address, phone number, zip code, email address, and similar information. Non-PII is non-personally identifiable information and may include, for example, your IP address, browser type, domain names, access dates and similar information. (PII and Non-PII will be collectively referred to as “Information”)

CHILDREN. The Site is not intended for or directed to children under the age of 13. Children under 13 years of age should leave the Site. We do not knowingly collect, use or disclose any information from children under the age of 13 years through our website. In the event we learn of the collected information from children under 13 without parental consent, we will take steps to delete such Information as quickly as reasonably possible.

COOKIES. We use “cookies” on this site. A cookie is a piece of data stored on a site visitor’s hard drive to help us improve your access to our site and identify repeat visitors to our site. For instance, when we use a cookie to identify you, you would not have to log in a password more than once, thereby saving time while on our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site. Most web browsers allow you to modify your settings to accept or deny cookies or to request your permission each time a site attempts to set a cookie.

COLLECTION OF INFORMATION. We may collect information from you through your voluntary submission to receive offers from the Site or access to certain resources on the Site. We also may collect information from your browser when you use the Site, using a variety of methods. The information that we might collect via automated methods may include, for example, IP address, a unique device or user ID, browser or system type, the content and pages that you access on the Site, and the address of the page from which you navigated to the Site. We may also use this information to administer, operate, and improve the Site and our other services and systems, and to provide services and content that are tailored to you.

USE AND SHARING of Information. We may use the information you provide to us for any purpose, including but not limited to: (1) to provide you with materials or information that you have requested, (2) to send you administrative messages, content, and other services and features in which we believe you may be interested, (3) to personalize our contact with you, (4) to operate, provide, improve, and maintain the Site, (5) to develop new products and services, (6) to prevent abusive and fraudulent use of the Site; and (7) any other administrative and internal business purposes permitted by law.

While we will never sell, license or make your information available to third-parties for commercial purposes, we may share your information with third parties who assist us in operating our business, including the Site. We may also disclose Information if doing so is required by a subpoena or other judicial or administrative order or otherwise required by law. Additionally, we may disclose Information if, in good faith, we deem it appropriate or necessary to prevent violation of the Site’s Terms of Use or our other agreements; take precautions against liability; protect our rights, property, or safety, or of any individual, or the general public; maintain and protect the security and integrity of our services or infrastructure; protect ourselves and our services from fraudulent, abusive, or unlawful uses; investigate and defend ourselves against third-party claims or allegations; or assist government enforcement agencies.

PERMISSION TO CONTACT YOU AND YOUR RIGHT TO OPT OUT OF FURTHER CONTACT. Your provision of information to us through the Website will be considered a grant of permission for us to contact you through any means. You may opt-out of further promotional contact from us at any time by sending us a request at info@midlandira.com. It may take up to 10 days for us to process your request.

PROTECTION OF YOUR INFORMATION. We maintain a variety of security measures to protect against the loss, misuse, and alteration of Information under our control. While we make good faith efforts to maintain security, we cannot guarantee that your information will remain free from unauthorized access, use, disclosure, or alteration. Further, we cannot guarantee that our security measures will prevent unauthorized persons from accessing or obtaining this information. We assume no liability to you or any other party in relation to the unauthorized access, use, or alteration of any information provided to us.

If we become aware of a security breach, we may attempt to notify you electronically so that you can take appropriate protective steps. By using the Site or providing Information to us, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Site. If you believe that there has been a breach of the Site’s security, please contact us at info@midlandira.com.

UPDATES. We may update or amend this Privacy Policy at any time. No prior notice of any update or amendment is required, and all updates or amendments are effective upon being posted. We encourage you to periodically review this Privacy Policy to stay informed about our collection, use, and disclosure of Information on the Site. Your continued use of the Site constitutes your agreement to this Privacy Policy and any updates.

LINKS AND THIRD PARTY PRACTICES. This Site may contain links to other sites that are not operated by us. We provide such links only as a convenience and the inclusion of a link on the site does not imply our endorsement of the linked site. Any information you provide to any such third party sites will be collected by and controlled by the privacy policy of that third party site and we are not responsible for the privacy practices or the content of such other websites. We therefore suggest you review the privacy policies of any third-party website before offering any information.

CALIFORNIA PRIVACY RIGHTS. Residents of the State of California, under the California Civil Code, have the right to request from companies conducting business in California a list of all third parties to which the Company has disclosed personal information during the preceding year for direct marketing purposes and a disclosure of the shared information. Alternatively, the law provides that if the company has a privacy policy that provides you with an “opt-out” choice for use of your personal information by third parties for marketing purposes, the Company may instead provide you with information on how to exercise your disclosure choice options.

This Site qualifies for the alternative option. Its privacy policy provides you with information on how you may opt-out from the use of your personal information by third parties for direct marketing purposes. Therefore, we are not required to maintain or disclose a list of the third parties that received your personal information during the preceding year for marketing purposes.

If you are a California resident and request information about how to exercise your third-party disclosure choices, send a request to info@midlandira.com.

CONTACTING US. If you have questions about this Privacy Policy, you may contact us at info@midlandira.com or by mail at 15671 San Carlos Blvd Suite 101, Fort Myers FL 33908.